Tuesday, December 24, 2019

Tides Vs Boeing Case Study - 948 Words

In Tides v. Boeing Co., Matthew Neumann and Nicholas Tides were employed by the company’s SOX audit group. The employees allege that they were pressured by supervisors to provide reports giving favorable reviews to internal controls despite their concerns that said controls were vulnerable to manipulation by unauthorized users. Notwithstanding a published company policy prohibiting employees from speaking to the press, both employees provided information about what occurred to a newspaper reporter who incorporated the information in a published article. The Ninth Circuit held that the plaintiffs could not avail themselves to retaliation remedies in the SOX because â€Å"[l]eaks to the media are not protected.† The court articulated that SOX†¦show more content†¦In Department of Homeland Security v. MacLean, the primary issue presented to the Court was whether the WPA definition of â€Å"law† should be construed narrowly or broadly. The narrow interpretat ion is if law is limited to legislative law only, and the broad interpretation is if includes law created by an agency. The Transportation Security Administration (â€Å"TSA†) promulgated rules that place limitations disclosing â€Å"sensitive security information.† In Maclean, a federal air marshal publicly disclosed that the TSA decided to cut costs by scaling back the number of federal air marshals on long-distance flights. The federal air marshal revealed this to a reporter who subsequently published a story about it. Basing its decision on the text of the statute, the Court held that the numerous references to â€Å"law, rule, or regulation† in  § 2302 manifest that a reference only to â€Å"law† should be interpreted to exclude â€Å"rule† or â€Å"regulation.† Further, the Court elucidated that the Congress frequently mentions the phrase â€Å"law, rule, or regulation† throughout the statute. The text at issue refers only to â€Å"law† and the Court adduced a fundamental concept of statutory interpretation, which is that when the Congress includes certain language in one part of a statute, but excludes it from another part of the statute, it isShow MoreRelatedAirbus A3Xx8276 Words   |  34 PagesContents 1. Introduction 1. Purpose And Objective Of Report 2. Background Case 1. Analyzing Airbus’ Objectives 2. Analyzing Boeing 2. Capital Structure 1. Assumption Of No Interest Payments 3. Demand Forecast 1. Key Competitive Characteristics Of the Commercial Jet Aircraft Industry 2. Boeing’s Response 3. Forecasting Demand In The Very Large Aircraft (VLA) Market 4. Net Present Value Analysis 1. Data Given and Assumptions Made 1. FinancialRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages1-800-CALL WILEY (225-5945). Library of Congress Cataloging in Publication Data Hartley, Robert F., 1927Marketing mistakes and successes/Robert F. Hartley. —11th ed. p. cm. Includes index. ISBN 978-0-470-16981-0 (pbk.) 1. Marketing—United States—Case studies. I. Title. HF5415.1.H37 2009 658.800973—dc22 2008040282 ISBN-13 978-0-470-16981-0 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 PREFACE Welcome to the 30th anniversary of Marketing MistakesRead MoreDamodaran Book on Investment Valuation, 2nd Edition398423 Words   |  1594 Pagessuccessfully investing in and managing these assets lies in understanding not only what the value is but also the sources of the value. Any asset can be valued, but some assets are easier to value than others and the details of valuation will vary from case to case. Thus, the valuation of a share of a real estate property will require different information and follow a different format than the valuation of a publicly traded stock. 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(The)(Jim)(Davis)(Case) Morin−Jarrell †¢ Driving Shareholder Value I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard BusinessRead MoreFundamentals of Hrm263904 Words   |  1056 PagesStudents achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » Read MoreInternational Management67196 Words   |  269 PagesHodgetts, Fred Luthans, Jonathan Doh. 6th ed. 2006. Includes bibliographical references and index. ISBN-13: 978-0-07-811257-7 ISBN-10: 0-07-811257-5 1. International business enterprises—Management. 2. International business enterprises—Management—Case studies. I. Doh, Jonathan P. II. Hodgetts, Richard M. International management. III. Title. HD62.4.H63 2012 658 .049—dc22 2011002070 www.mhhe.com Dedicated in Memory of Richard M. Hodgetts A Pioneer in International Management Education iii Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend

Monday, December 16, 2019

George Killed Lennie for Merciful Reasons Free Essays

Of Mice and Men: George Killed Lennie for Merciful Reasons A true friendship is one in which friends care deeply enough to anticipate one another’s needs and are willing to put their friend’s needs before their own. Their mutual love enables them to make sacrifices only to protect each other. In the novella, Of Mice and Men, by John Steinbeck, George killing Lennie is a merciful kill to save others from Lennie’s unintentional acts of aggression, to spare Lennie from suffering a cruel death, and instead ensuring a peaceful and quick departure one that will cause George the least regrets. We will write a custom essay sample on George Killed Lennie for Merciful Reasons or any similar topic only for you Order Now George begins to see a pattern of aggression coming from Lennie and wants to put it to an end because Lennie is hurting too many others unintentionally and he sees Lennie is quick to frustrate and panic and is lacking in the ability to control his violent reactions. Lennie has killed many mice, a pup, and finally a woman. Although Lennie may not want to kill any other living beings, it is in his nature to become aggressive and angry when frustrated. He typically believes he â€Å"Wasn’t doin’ nothing bad’ † (Steinbeck 9) with the mice and he was â€Å"Jus’ strokin’ it’ † (Steinbeck 9). He cannot contain his anger and that often leads to an unrestrained use of his strength. Because Lennie never has the intention to kill anything, he can feel an immense amount of guilt and remorse as seen when he runs out of the barn crying, â€Å"l done a real bad thing†¦ I shouldn’t of did that† (Steinbeck 92), after killing Curlers wife. Despite Lennie’s remorse, he does not grasp the severity and the consequences of his actions. This is not so much due to Lennie’s slowness but more because of George’s protective nature, preventing Lennie from ever having to face any consequences. Nonetheless, George sees that Lennie is unable to learn from his mistakes and fears the pattern is going to continue and that he is unable to change Lennie. George feels Justified in killing Lennie because he knows that in the long run he would be able to spare many other lives and prevent Lennie from all the pain and anguish from the remorse Lennie feels after his aggressions. George’s decision to kill his best friend is to prevent a horrific and undeserved fate that awaits Lennie unless there is some intervention. He does not want Lennie to be killed by Curley or sent to Jail. George clearly can sense Curleys anger and vindictive nature about Lennie killing his wife. It is quite apparent that Curley wants Justice and revenge and is determined to make Lennie suffer: â€Å"Curley’s face reddened. ‘I’m goin’†¦ I’m gonna shoot the guts outta that big bastard myself† (Steinbeck 98). Shooting Lennie in the gut would cause he him to slowly bleed to death, ensuring a long, painful death. Even if Curley is not to succeed in killing Lennie in this gruesome manner, the other likely outcome is that Lennie is sentenced and put in Jail for potentially a lifetime. Initially, in light of the possibility of Curlers revenge, George considers Jail to be a safe haven: â€Å"Guess†¦ We gotta tell the†¦ guys. I guess we gotta get ‘im an’ lock ‘Im up. We can’t let ‘im get away†¦ ‘ And he tries to reassure himselt, ‘Maybe they’ll lock ‘im up and be nice to ‘im† (Steinbeck 94 However, upon further consideration, George realizes that Lennie is incapable of living on his own and fending for himself in Jail and will not last. Either outcome would result in a miserable and slow death for Lennie, and George could not allow his to happen to his best friend. This is how he reaches the conclusion that it is necessary for George, himself, to kill Lennie in a humane fashion in order to give him a quick and peaceful death. By shooting Lennie himself, George minimizes his own pain for not letting Lennie die at the hands of a stranger and can also control Lennie’s last thoughts and feelings. Earlier on in the novella, Candy feels deep regret for not being the one to end his dogs life and he tells George, â€Å"l oughtta shot that dog myself†¦ I shouldn’t oughtta let no stranger shoot my dog† (Steinbeck 61). Candy and his dog were lifelong friends and companions, as were Lennie and George. Candys regret makes a lasting impression and Georges recognizes that he too cannot live letting anyone else take Lennie’s life. Moreover, he ensures that Lennie last moments are filled with Joyous thoughts as he strikes up a conversation about Lennie’s favorite topic: â€Å"And I get to tend the rabbits. † (Steinbeck 105) said Lennie, â€Å"An’ you get to tend the rabbits. â€Å"(Steinbeck 105) responded George, then â€Å"Lennie giggled with happiness. † (Steinbeck 105). And lastly, as George’s last act of friendship, he eassures Lennie with his final words that is he is not mad at Lennie nor that he’s ever been. This is to award Lennie with as much peace as a friend could. Overall, Lennie is in a much better place once he dies. He does not to suffer a long and painful death; he would not hurt any other humans or animals and is spared the resulting remorse. George feels great loss and is shaken afterward despite knowing he is Justified in actions. This is a compassionate homicide and George is a true friend. He looks out for Lennie’s needs and makes sacrifices to the end. How to cite George Killed Lennie for Merciful Reasons, Papers

Sunday, December 8, 2019

Principles Of Strategic Management Abingdon-Myassignmenthelp.Com

Question: Discuss About The Principles Of Strategic Management Abingdon? Answer: Introducation Strategic management is regarded as the process of setting objectives for the business analyzing internal and external environment of the business so as to operate efficiently in the market. Further, it is a well-known fact that in the modern era the market where companies operate is full of challenges and this has the adverse impact on the businesses(Wang, et al., 2014). Therefore, effective strategies are must through which companies can easily manage their overall performance, and in turn, it acts as the development tool for the entire firm. The tools such as SWOT, Porter, pestle, etc. are mainly undertaken for analyzing internal and external environment of the businesses. They support in knowing the range of challenges present in external or internal that businesses will face and on the basis of the same it is possible to develop strategies. The present study carried out is based on AirAsia X which is Malaysian low-cost airline headquartered in Kuala Lumpur, Malaysia. It is considered to be one of the largest airlines regarding destination and fleet size. Various tasks have been covered in the report which involves SWOT, Porter of the company along with recommendations to enhance present performance Porter five forces analysis In the present scenario, analysis of industry competitiveness is essential for long-term sustainability of a company. Furthermore, the use of Porter five force models can assist organizations to analyze the overall extent to which external forces can impact the operations and activities(Takazawa, Takasuga, Doi, Saito, Shibata, 2016). Implementation of Porter Five force model supports businesses to understand and analyze the vital force which shapes the overall degree of competition within a particular industry. The application of porter framework on Air Asia is mentioned below as: Threat of new entrant - The threat of new entrants in the airline industry can be considered as weak, and the rationale behind this is the entry barriers present with the industry(Wang, et al., 2014). It can be asserted that massive investment, capital, and resources are required to enter the airline industry. Industries or sectors with low entry barrier make it very easy for new businesses to get into the industry(Vogel Gttel, 2013). However, it can be critically argued that the growing need and demand of travel among people in the world can encourage new businesses to enter the airline industry and compete with existing brands such as Air Asia. In such situations, the threat of new entry for the company like Air Asia can become very high. To deal with these types of situation, the brand will be required to carry out changes in its strategy and products at frequent interval. The approach will support Air Asia to maintain its existing market share in the airline industry(Stead Stea d, 2013). Considering the present situation of the market, it can be expressed that the industry has become saturated and this has resulted in creating obstacles for new companies regarding entering the industry. Rivalry of existing firm Intense competition among businesses or companies in the industry results in creating obstacles regarding achieving higher growth, profitability, and market share. Furthermore, customers are available with wide range of options to choose from and this result in affecting the overall sales and profits of companies(Hubbard, Rice, Galvin, 2014). At present, Air Asia is facing intense competition from the brand such as Tiger Airways, Jetstar Airways, and SilkAir. Any changes in the price and strategy of competitors force Air Asia to carry out modifications in its existing strategy and prices(Roy, 2014). At the same time, the brand is required to emphasize on areas such attaining the high degree of customer satisfaction and loyalty. The unique selling proposition of Air Asia is that it has adopted a low price strategy and this is helping the brand to attract more and more customers. However, the threat of competition within airline industry is very high, and thi s is a major challenge for the organization. Threat of substitute product The threat of substitute product within the airline industry is very high, and this has emerged as a major issue for all brands including Air Asia. The rationale behind this high threat of substitute product is that there are different modes of transportation available to the customers(Pereira Caetano, 2015). Customers can opt for services such as private transportation (road) and fast trains (rails) to go from one place to another. In addition to this, the substitute services are much cheaper than the services provided airlines industry. It sometimes acts as a motivational force and encourages people to buy substitute products instead of opting for the services offered by Air Asia(Rothaermel, 2015). The result of this is that the selected business enterprise is not able to attract the desired number of customers in the long run. Bargaining power of customer - In the airline industry, the bargaining power of customers is very high, and this is another threat for Air Asia. It can be expressed that at present, people or customers are available with wide range of options and alternatives to choose from. At the same time, the customers are not required to pay any additional cost of switching, and this makes it very easy for them to switch from one company to another(Peppard Ward, 2016) Air Asia is expected to offer attractive discounts and schemes to retain existing customers and attract new ones. In addition to this, the brand is also needed to ensure that the clients are provided with satisfactory services against the money which they have paid. In case satisfactory services are not offered then the customer may switch to other brands operating in the marketplace(Kumar, et al., 2017). Such situation will adversely affect the overall volume of sales and profitability. Bargaining power of supplier The suppliers within Airline industry includes fuel companies, manufacture of aircraft, food and catering providers, labour union, etc. Furthermore, it is almost impossible for businesses to carry out the smooth flow of all their activities and operations with getting adequate cooperation from the industry suppliers(Nerur, Rasheed, Pandey, 2016). Thus, it can be stated that the bargaining powers of the suppliers in the airline industry are very high. The result of this is that the suppliers can dominate Air Asia and other players over prices. Presently, the number of vendors present in the industry is less, and this is another reason behind high bargaining power of the supplier within the airline industry(Wong, Chung, Hsu, 2016). Swot In order to analyze the internal environment of business SWOT analysis as one of the tools is most effective as it highlights the key strength along with the weakness of the business that is present internally. Apart from this opportunities and threats are identified that are present in the external environment of the business. Considering the case of AirAsiaX where the company started its operations in the year 2001 with two old aircraft. No doubt the market where AirAsia X operates is highly competitive and regulated by different laws which organization is required to comply with(Morden, 2016). The government has introduced a large number of laws that company needs to be followed for sustaining the market for the longer period. The company has adopted strategy of offering services at low cost where organization has promised Now Everyone can Fly The organization has adopted low-cost carrier model and along with this cost-saving innovations are carried out on continuous basis where AirAsia X is considered to be the first airline to use the new Airbus A320 aircraft that was installed with sharklet wing tips. In order to understand the key strengths and weaknesses of the firm SWOT analysis of company has been carried that has been shown below: Strength - The main strength of AirAsia X is that it holds lowest unit cost in the industry and due to this reason organization is famous worldwide. AirAsia X is the only airline in the global market with CASK below USD4 cents(AirAsia, 2017). The shortest route on which company operates is of three and half hour. The company offers its wide range of services at a lower cost, and this allows in attracting the large number of customers towards its services in the market. The main competitor of the company is Asian full-service carriers which hold unit cost higher than the firm(CAPA, 2014). Another key strength of the organization is flexibility associated with its fleet. This supports in understanding the strong relationship between AirAsia X and the sister group named AirAsia. On a yearly basis, the fleet size of the company grows by seven, and it is expected to reach 98 by the end of the year 2024(Hunt, Petitt, Truong, 2016). AirAsia is regarded to be the leader in the long haul low -cost segment, and this is indicating that AirAsia X holds the capability to dominate the entire market. So, in this way, these are some of the main strengths of the company. Weaknesses - The main weakness of AirAsia X is that company is not able to earn adequate amount of profits in order to recover the major costs. No doubt, the organization operates on the wider basis, and all its operations are costly. From the last, three to four years company is not able to earn high profits(Jenkins Williamson, 2015). Different unprofitable markets of the company involve Paris, London, Delhi, Mumbai, etc. Further, main losses are suffered due to high oil prices along with the fluctuations in the market conditions. The stock price of the company has not performed as expected since IPO and it is another weakness of the company that has adversely affected its performance in the market(Homsombat, Lei, Fu, 2014). Lastly, the relationship between Air Asia and Air Asia is limited as some overlapping ownership exists, and this acts as hurdle at the time of operating. Opportunities - In the external environment where AirAsia X operates provides the wide range of opportunities to the business and it depends on the business how to take advantage of the same. One of the main opportunity is the restructuring of Malaysian airlines that can benefit an organization(Hill, Jones, Schilling, 2014). Flag carrier along with Malaysian airline is planning to cut jobs, and this plan will be implemented in the next nine months. There is a direct opportunity present for AirAsia X where the company can hire MAS employees and can operate on the different routes. MAS will not operate in the Europe market, and this will act as the main opportunity for the company. Another key opportunity is expansion in the Chinese market. At present country like China is one of the main markets for Malaysian based carriers market(Van De Vijver, Derudder, Witlox, 2014). The secondary cities of China are also expanding at the faster pace, and due to this, it is a feasible opportunity for AirAsia X to take expansion decision where Chinese market can be targeted. Lower fuel price is another opportunity where it can significantly allow to develop new routes and can assist in enhancing the profitability level(Harrison John, 2013). Considering the present situation, fuel cost accounts for 50% of the companys operation. So, the decline in the level of fuel expense can surely allow the company in enhancing its profits, and this can be utilized for expansion purpose. So, these are some of the main opportunities present with AirAsia X that can surely provide the competitive edge to the business in every possible manner. Threats- Intense competition in the industry is the main threat faced by AirAsia X at the time of operating in the market. The low-cost model of the company along with heavy reliance on transit traffic has allowed operating in the market. But in the near future, this model can act like the threat as other companies are also operating with better services at an affordable price(Hahn, 2013). This can lead to the decline in market share of the business. Fluctuation in the fuel price will also be the main threat for the company as it may increase in the near future. This will adversely affect profitability level of the business and company has to manage this issue in any possible manner. So, these are some of the main threats that can influence business operations Recommendations Expansion in china - One feasible option is present with AirAsia X to expand in the market of China, but it is recommended to the business to carry out external analysis as through this it is possible to know the range of opportunities present along with the threats that can adversely affect companys performance. No doubt the market of China is expanding at the faster pace where income level of people living in the society is up to the mark and on the basis of this they can easily afford services of AirAsia X. The present model of the company associated with low-cost can surely be beneficial in the China market where people will access the services of the company at a low cost. On a continuous basis, the external analysis needs to be carried out, and along with this, the company needs to modify its internal structure. Some special schemes can be introduced by the business at the time of expansion. The company has to ensure that its pricing strategies are appropriate and targeting the right locations will be profitable for the enterprise. US and Europe market - Considering the market of Europe and US where services of AirAsia X are not present. So, in this case, it is required for the company to carry out market analysis of both the nations so as to identify the range of opportunities present. Further, it is necessary to develop effective strategies as these markets are highly developed, and well-established players are present in the marke(Gamble Thompson Jr, 2014)t. So, it is recommended to introduce some unique services that can deliver more convenience to the customers. The company can analyze the strategies of the firms that are already operating in the market of the US and Europe. Through this, it will be possible for AirAsia X to successfully expand in these markets and in turn, the investment amount can be recovered in short period of time. Furthermore, it is recommended to carry out competitor analysis on the continuous basis so that actions of other companies may not adversely affect operations of AirAsia X in the new market where it will operate. Business class/services/safety It can be recommended that Air Asia can emphasize on introducing new services for the segment, i.e., business class. It can be expressed that at present, the brand has adopted low price strategy and it is mainly targeting people who fall under the middle and lower middle class of the society(Frynas Mellahi, 2015). Furthermore, intense competition in this particular segment has resulted in creating several obstacles for Air Asia regarding achieving higher sales and profitability. To deal with the challenge of increasing competition within the industry, the selected business enterprise can seek for introducing new services for a new market segment(Eden Ackermann, 2013). However, it is suggested that effective forecasting and market research should be carried out by Air Asia before introducing any new service. The rationale behind this is that it will help in reducing the risk associated with failure of new product/service in the market. It is suggested that the demand for airline services within businesses class has increased due to globalization and international expansion of companies. This type of situation is going to act as an opportunity for Air Asia regarding introducing new services in the marketplace. In addition to this, it will also assist the company in enhancing its existing market share along with increasing the volume of sales and profitability. It is suggested that Air Asia should also focus on improving overall safety and security measures in its airline services and flights. The result of this is that better safety and security will support in developing a strong sense of satisfaction among customers and will also encourage them to opt for the services offered by Air Asia. The company will be able to obtain a competitive advantage over the other brands operating in the airline industry. Digitalization expansion In the present scenario, digitalization has resulted in providing businesses with a potential platform to carry out marketing and promotion of products and services. Furthermore, the use of platforms such as social media and the internet can help companies to reach the target audience most conveniently. It can be recommended that Air Asia should emphasize on carrying out the expansion of its products and service over the various digital platform. The use of this strategy will support the company to reach international customers and cost-effectively attract them(Bettis, Ethiraj, Gambardella, Helfat, Mitchell, 2016). Social media tools will provide the company with an opportunity to interact with all people in the market and understand their changing need and demand. In addition to this, it will assist Air Asia to identify the issue issues or problems which are faced by the existing customers. Based on the information collected, the selected brand can carry o ut changes in existing services and strategies to acquire the higher degree of customer satisfaction in the long run(Andersen Andersson, 2017). Training and development programs can be offered to employees so that they can make efficient use of the digital platform and can contribute to the overall growth and development of Air Asia. Conclusion Based on the above study, it can be concluded that Air Asias low-cost strategy is the major strength of the company. Furthermore, the strategy has supported Air Asia in getting a competitive advantage over other airlines operating in the industry. It can be stated that quality services at a low price have resulted in developing a high degree of satisfaction among customers. The brand posses remarkable flexibility with its fleet and this is considered as another major strength of the brand. However, it can be argued that poor performance of the stock and lack of profitability has emerged as the biggest weaknesses of Air Asia. It can be inferred that the bargaining power of suppliers and customers is very high in the industry and this is a significant threat to Air Asia. On the other side of this, the threat to new entry is low because an enormous amount of capital and resources are required to enter and operate in the airline industry. It is recommended that Air Asia should focus more on international expansion and digitalization. References AirAsia. (2017, August 16). The Beginner's Guide to AirAsia : Hi, We're AirAsia! Retrieved September 17, 2017, from AirAsia: https://www.airasia.com/in/en/about-us/hi-we-are-airasia.page Andersen, T. J., Andersson, U. (2017). Multinational Corporate Strategy-Making: Integrating International Business and Strategic Management. In The Responsive Global Organization: New Insights from Global Strategy and International Business. United Kingdom: Emerald Publishing Limited. Bettis, R. A., Ethiraj, S., Gambardella, A., Helfat, C., Mitchell, W. (2016). Creating repeatable cumulative knowledge in strategic management. Strategic Management Journal, , 257-261. CAPA. (2014, September 25). AirAsia X SWOT: challenging times but first mover advantage and fleet flexibility are huge strengths. Retrieved September 17, 2017, from CAPA: https://centreforaviation.com/insights/analysis/airasia-x-swot-challenging-times-but-first-mover-advantage-and-fleet-flexibility-are-huge-strengths-188591 Eden, C., Ackermann, F. (2013). Making strategy: The journey of strategic management. United kingdom: Sage. Frynas, J. G., Mellahi, K. (2015). Global strategic management. United States: Oxford University Press, USA. Gamble, J. E., Thompson Jr, A. A. (2014). Essentials of strategic management. United States: Irwin Mcgraw-Hill. Hahn, R. (2013). ISO 26000 and the standardization of strategic management processes for sustainability and corporate social responsibility. . Business Strategy and the Environment , 442-455. Harrison, J. S., John, C. H. (2013). Foundations in strategic management. Delhi: Cengage Learning. Hill, C. W., Jones, G. R., Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Delhi: Cengage Learning. Homsombat, W., Lei, Z., Fu, X. (2014). Competitive effects of the airlines-within-airlines strategyPricing and route entry patterns. . Transportation Research Part E: Logistics and Transportation Review , 1-16. Hubbard, G., Rice, J., Galvin, P. (2014). Strategic management. Australia: Pearson Australia. Hunt, J. N., Petitt, K., Truong, D. (2016). Efficiency Evaluation of Low-Cost Long-Haul Carriers in the Trans-Atlantic and Asia-Pacific Markets. International Journal of Aviation Systems, Operations and Training (IJASOT) , 34-48. Jenkins, W., Williamson, D. (2015). Strategic management and business analysis. Abingdon: Routledge. Kumar, R., Barth, M. C., Delle Monache, L., Ghude, S. D., Pfister, G., Naja, M., et al. (2017). An Overview of Air Quality Modeling Activities in South Asia. In Air Pollution in Eastern Asia: An Integrated Perspective (pp. 27-47). New York City: Springe. Morden, T. (2016). Principles of strategic management. Abingdon: Routledge. Nerur, S., Rasheed, A. A., Pandey, A. (2016). Citation footprints on the sands of time: An analysis of idea migrations in strategic management. . Strategic Management Journal , 1065-1084. Peppard, J., Ward, J. (2016). The strategic management of information systems: Building a digital strategy. New Jersey: John Wiley Sons. Pereira, B. A., Caetano, M. (2015). A conceptual business model framework applied to air transport. . Journal of Air Transport Management , 70-76. Rothaermel, F. T. (2015). Strategic management. Uttar Pradesh: McGraw-Hill Education. Roy, A. M. (2014). Air Asia: what has made it Asia's largest budget airline?. Academy of Taiwan business management review , 28-32. Stead, J. G., Stead, W. E. (2013). Sustainable strategic management. New York: ME Sharpe. Takazawa, Y., Takasuga, T., Doi, K., Saito, M., Shibata, Y. (2016). Recent decline of DDTs among several organochlorine pesticides in background air in East Asia. . Environmental Pollution , 134-142. Van De Vijver, E., Derudder, B., Witlox, F. (2014). Exploring causality in trade and air passenger travel relationships: the case of Asia-Pacific, 19802010. . Journal of Transport Geography , 142-150. Vogel, R., Gttel, W. H. (2013). The dynamic capability view in strategic management: A bibliometric review. International Journal of Management Reviews, , 426-446. Wang, S. X., Zhao, B., Cai, S. Y., Klimont, Z., Nielsen, C. P., Morikawa, T., et al. (2014). Emission trends and mitigation options for air pollutants in East Asia. . Atmospheric Chemistry and Physics , 6571-6603. Wong, J. T., Chung, Y. S., Hsu, P. Y. (2016). Cargo market competition among Asia Pacific's major airports. . Journal of Air Transport Management , 91-98